United States. Paul Elrich and John Holdren, in the journal Science, propose a model that directly links population size to environmental impact. The model will lead to the urgent need for action, along various lines, called CRIB: Consume Less, Recycle, Impose Limits, Back to the Land. Some of these measures will not work, or their implementation will fail. But others, such as imposing limits and taxes on pollution, will work. And a new phenomenon will also emerge: around the year 2000, and increasingly so at the beginning of the 21st century, the phenomenon known as The Great Reversal begins, where the consumption of raw materials begins to decline, despite the continued increase in global GDP and well-being: in effect, the dematerialization of goods and value begins.
