Intel, in California’s Silicon Valley, ushers in a corporate culture that is the antithesis of East Coast corporations: no rigid hierarchies, a casual lifestyle, Friday beer, flexible hours, employee stock options, a non-authoritarian management style, directing people without leading them, no reserved parking, cubicles for everyone, including the president and vice president, a culture of innovation, and the avoidance of a chain of command; Noyce gives power and responsibility to employees.
